Now, were you wondering what kind of Lolita you are? Then click
the link below...
Gothic/Lolita Style Identification
So what is EGL, exactly, and Lolita, more broadly?
Mana is, for the most part, a gothic lolita. A large section of
his clothing line, Moi Même Moitié, is devoted to the
gothic lolita style, while the other bit is "elegant gothic
aristocrat" (i think). A perfect example of the style would
be his costume with the floofy little skirt from the live concert
DVD "Bara ni Idorareta Akui to Higeki no Makuake". It's
been around for quite some time according to my advisor, but I don't
believe it's gotten much attention until recently. There are more
lolitas than ever now, and I can't help but think it had something
to do with Mana. In fact there is now a randomly published four-volume
magazine called the Gothic & Lolita Bible (I'll be calling it
"The Glub") devoted entirely to gothic lolita-ism, that
always has a large section dedicated to him and his clothing brand.
It also features drawings by Mihara Mitsukazu* and has recently
begun to use other Jrock celebrities to promote the different brands
of clothing. Some of the most notable are Kana, Dada, Miyavi, and
the Pink Psycho. If you're interested, it's about $16.00 or so at
I guess it's a little hard to define a lolita, since there is such
a wide variety of styles and extremes in the clothing. They range
from punk to dolly dresses and everything in between, including
punky dolly dresses. Originally, Lolita was the name of a young
girl in a book by Vladimir Nabokov. The book is about an older man
who falls in love with her, and this is where the term "lolita
complex" came from (Rorikon in Japanese). A lolita complex
is used to refer to and older person who has an interest in children.
The Japanese took the concept and, as they do with seemingly everything,
related it to anime and manga. The lolita, a cute, innocent, very
well endowed little shojou that usually wears skimpy clothes or
schoolgirl salior suits, was named for this. In gothic lolita terms
it means frills, lace, ribbons, knee undershoes, and poofy skirts
in pastel and flowered cloth. Rather than "lolita" in
the original sense, its definition is closer to a western princess/french
doll look. It really does look a lot like something you might find
a porcelain doll wearing. Being such, it doesn't mean that anyone
who likes the lolita style is a pervert. Mana is very careful to
inform people that he doesn't have a rorikon. Recently, according
to a Hanumaru Cafe special, it's become popular to be either an
angel or a demon gothic lolita. As far as I can tell, it just depends
on whether the lolita wants to wear black or white. For more information,
see the guid up top.
The gothic part of the lolita goth is, well, gothic. Vampires,
black, heavy make-up, middle age European clothes, whatever else
a goth is. The two styles combine in different ways. You can get
complete doll dresses and then find something gothic at a different
store, or something with punkish shredded cloth and bondage undertones.
Sometimes they're blatantly bondage, I suppose. They also seem to
like silly hats and parasols, and were probably into humongous platform
shoes until the government banned them because people couldn't drive
well in them and were getting into car accidents. Or something like
that. Now some of the more bold loli's may carry a doll around.
But, as you can see, each brand has its own unique style. Or use
to. It is my opinion that they've all been meshing together and
there really isn't much variation in any of it; they've been conforming.
The prices are outrageous by american standards, and still slightly
high by Japanese standards. Maybe $150-$450 for a dress, $125 for
Anyhow, back to the glub. I suppose I would consider it a sort of
bible, although I've only been to Japan twice so I don't know much
about what else is out there. The interesting thing about it is
that it not only provides clothing guides and celebrity interviews,
but also a long list of "gothic" products. They like puppets,
angels, and vampires a lot. They're also really into Tim Burton
and Edward Gorey*, who they call Edward Golly in the typical Japanese
fashion*. I'll add a section on him later since I firmly believe
that everyone should at least read "The Dwindling Party"
before they expire ^^. That aside, there is always a poem or article
of some sort somewhere in the magazine to introduce the whole ideology
behind the magazine and clothes. Yup, there's an actual ideology
behind it. Surprised, ne? I don't know if everyone really follows
it though. Last time they had a street shot of a lolita who probably
had no idea what Jrock was; she liked Ayumi for goodness sake. She
was probably wearing the dress because it was "kawaii"
(cute), a word that the silly shojou pop-culture followers seem
to idolize, but which is only fine when used in moderation. Truthfully,
they are cute ^^ but you have to be prepared when you first see
one or it's a little creepy.
They refer to the style as "youfuku", or western clothes.
But they're really not, since very few westerners ever wear anything
like that, and if they do they've gotten it from Japan. The Japanese
tend to blame wierd things on the west, even if they're almost completely
unrelated. The words they've borrowed from English are interesting
because they show the same thing.
If you'd like to know more let me know in the guest book or something
and I might put up my senior thesis in the random section. It's
a bit long but I think it does a pretty decent job and it's relatively
reliable. It's about popular and cross culture with a big section
on Malice and lolitas ^^ My college prof (a Japanese teen expert)
gave me high honors so it probably has some merit. *I guess you
can tell I'm really absolutely dying for someone to actually care
about it.* It's not necessarily flattering though so if you're a
militant lolita from Japan you shouldn't be offended, just take
it with a grain of salt. To give you taste of it, I'm currently
researching gothic lolitas for my master's dissertation, in respect
to social problems and international communication barriers.